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How To Write a Better Cover Letter

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Product Code: H-53

Use AIDA to write your cover letter
The folks who write professional sales letters use a magic formula. It’s called AIDA. AIDA encourages millions and millions of people to pick up the phone and buy things. You can use AIDA to encourage hiring managers to pick up the phone and invite you to a job interview.

  • A = Attention (Grab the hiring manager’s attention)
  • I = Interest (Hold the manager’s interest)
  • D = Desire (Create a desire to meet you)
  • A = Action (Encourage the manager to call you)
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    Specifications
    Author Harry Dahlstrom
    Copyright ©2016
    Size Folded: 8.5" x 3.5" Flat: 8.5" x 14"